This course explores the fundamentals of marketing within the unique context of healthcare organizations. The ‘Marketing in Healthcare Organizations’ course is designed for professionals looking to enhance their skills in healthcare marketing, branding, and patient engagement.
• Healthcare Marketing and Communications Professionals
• Healthcare Administrators and Managers
• Physicians and Healthcare Providers
• Hospital and Clinic Owners
• Medical Sales and Business Development Professionals
• Public Health Professionals
• Digital Marketing and Social Media Managers
• Students and Trainees in Healthcare Management
Participants will learn how to develop effective marketing strategies, build strong patient-focused branding, and utilize digital platforms to engage with target audiences. Topics include market research, service promotion, patient experience enhancement, and ethical considerations in healthcare marketing. By the end of the course, attendees will be equipped with practical tools to drive patient acquisition, retention, and organizational growth through strategic marketing initiatives.